Selected work / Men’s Wearhouse / Valtech

Find your
perfect shirt.

A guided in-store experience that made a wall of choice easier to navigate—while giving customers and consultants a more confident way to shop together.

Role: Creative Director, Valtech
Scope: Experience strategy · Interaction · Motion
Environment: Large-format in-store display
Focus: Guided discovery · ADA compliance

Men’s Wearhouse shirt shop with the Perfect Shirt Finder built into the merchandise wall

Men’s Wearhouse / In-store experienceBring confidence
to the shirt wall.

01 / The opportunity

Upgrade the store without losing the service.

Men’s Wearhouse needed a more confident way to shop a dense assortment—without weakening the expertise of its store consultants.

Use the screen to guide the conversation.

Guide

Help consultants narrow the field.

Focus

Turn a wall of choice into a short list.

Match

Connect style and fit to a recommendation.

02 / The direction

Choose your own adventure shopping.

We began with 14 possible digital concepts. Through user testing, the team prioritized an interactive shirt wall: take a short style quiz, generate recommendations, compare a focused set of options, and choose what to try on, buy, or save to a customer profile.

Complete Perfect Shirt Finder interface flow and interaction design canvas — Experience map / Original design artifact
**One flow connected discovery to a store action.**
The system moved from inspiration to recommendation while keeping try-on and the consultant relationship in view.

03 / Designed for everyone

Accessibility shaped the environment.

The shirt wall was designed for ADA compliance across seated and standing reach ranges. The control surface could move to meet the customer, keeping the same core experience available to people using wheelchairs as well as shorter and taller customers.

Shirt wall access study with a wheelchair user and a standing customer — ADA compliance
**One experience, flexible reach.**
The interface position adapts without creating a separate or reduced path.

Reach range comparison for a wheelchair user, a shorter standing customer, and a taller standing customer — Reach study
**Design the usable zone first.**
The interaction stayed within reachable areas across different heights and mobility needs.

Store environment sketch showing a customer using the Perfect Shirt Finder beside the shirt wall — Spatial concept
**The display lived with the merchandise.**
Placement made digital guidance feel like part of shopping the wall, not a detached kiosk.

04 / Interaction system

A navigation model built for a wall.

A radial menu kept primary actions close to the customer’s touch point and reduced long trips across a large-format screen. States and transitions were designed together so the interface could stay legible while the surrounding merchandise remained the focus.

Animated radial navigation opening and moving across the shirt wall experience — Motion studyBring the menu to the customer.

Working prototypeTest the full interaction at wall scale.

05 / Motion prototype

Make the recommendation feel rewarding.

The final motion language gave the result a sense of reveal while preserving a direct path to product. It brought energy to the experience without slowing down the customer or the consultant.

Animated Perfect Shirt Finder recommendation featuring a floral shirt — Recommendation stateYour perfect shirt, made concrete.
The result tied the customer’s answers to a clear recommendation that could be found and tried on in the store.

06 / Reflection

Good retail technology creates momentum.

My role as Creative Director at Valtech was to hold the concept, environment, interface, and motion together as one experience. The strongest outcome was a simple one: customers gained confidence, while store consultants gained a more useful way to guide the conversation.

The design made a large assortment feel personal—and made inclusion part of the system from the beginning.

Find yourperfect shirt.