My background spans digital strategy, UX research, and visual design — running the full arc from discovery and user interviews through Figma-based design systems that give large organizations a coherent language for scale. That includes AI, designed as trust-earning patterns embedded in the work, not features painted over existing workflows. I use AI tools throughout my own process too, and I prototype in code, so the handoff to engineering starts from proven ground.
The best product decisions come from teams who feel safe enough to disagree and clear enough on the mission to move without waiting for permission. Customer obsession isn't a slide in my deck — it's the filter every roadmap decision runs through, and the standard I hold my teams to. I think in systems, lead with passion, and ship.
By treating trust as a design material, not an afterthought — every AI surface has to earn the right to interrupt someone's workflow. At ServiceNow, that meant defining exactly how, when, and what an AI agent says inside a live enterprise system used by 100,000+ people.
Read the full story →Because the handoff to engineering should start from proven ground, not a static file. Code prototypes surface real constraints early and keep design and engineering honest with each other.
Read the full story →It's the filter every roadmap decision runs through — not a value on a wall, but the standard I hold my teams to. If a decision doesn't hold up against a real customer's experience, it doesn't ship.
Read the full story →By giving large organizations a coherent language, not just a component library — one that holds up as AI, new products, and new teams get added on top of it.
Read the full story →The scale of trust changes. At an agency, you're proving yourself to a new client relationship every project. In-house, you're building a system and a team that has to hold up over years, not campaigns.
Read the full story →At the center of one of ServiceNow's most ambitious bets: bringing AI into how enterprises plan, collaborate, and execute. I own OTTO — the centralized hub replacing disconnected spreadsheets and email chains. Built Collaborative Work Management from the ground up as designer #1 — the fastest adopted product in Strategic Portfolio Management history.
Led creative direction for some of the most recognized brands in the world — shaping customer experiences from strategy through execution. Customer journey mapping, interactive prototypes, gesture-based experiences, sensory installations. If a customer felt something, I had a hand in designing that feeling.
Part of the beta team that designed and launched TurboTax Live — live CPA access on demand. Fastest-growing product in Intuit's history in its first year. A service design challenge on both sides: the customer navigating one of the most stressful financial moments of their year, and the CPA supporting them in real time.
Design leadership across $75M+ in annual client work. Responsible for creative direction, the team, and the outcome — across multiple brands simultaneously. Brands that had no tolerance for average. Rolex. Qualcomm. The Marines. You show up sharp or you don't show up.
Let's work together
