Client work · Agentic UX · Zero to one
The Shop Crew
AI collaborators with distinct roles, shared context, and a clear sense of when to ask.
01Product design & creative directionSan Diego, California
JonathanSmith.
Yes, that's my real name. 🕶️
I make complex products
feel simple.
I’m a product designer and creative leader drawn to complex problems, close collaboration, and crafting beautiful, intuitive products that make people’s lives easier.
Explore selected workSelected work
Agentic experiences. AI workflows. Enterprise systems.
ServiceNow · Human-centered AI
Project Workspace AI
Designing AI workflows for project insights, risk review, and reporting—with people in control.
02
Intuit · Human-centered AI
Consumer AI + ML
On-device intelligence that prepares the work and brings in an expert when judgment matters.
03
ServiceNow · Platform strategy
Enterprise-Wide Deployment
Helping different businesses work their own way on one shared platform.
04
ServiceNow · Zero to one
Collaborative Work Management
A lighter way to work, connected to the enterprise around it.
05
Intuit · Service design · Zero to one
TurboTax Live
Designing the customer experience and CPA workspace as one connected service.
06A few other chapters
Product, brand & experience.
A little about me
The person behind the work.
Thoughtful work.
Made with good people.
I’m Jonathan, a product designer and creative leader. I’m drawn to complicated problems and the small details that make them easier to live with.
I’ve spent my career navigating the full spectrum of design—from heavy-lifting enterprise platforms at ServiceNow and Intuit to creative direction and consumer experiences at Valtech and Mirum (WPP).
These days, I’m focused on a new challenge: exploring what it means to build an AI future that actually feels human.
I like to move between the big picture and the working prototype. The interesting part is what you learn in between.
More about my experience