Bring the kitchen
into the store.
An AR-led retail experience that made premium appliance choice feel personal, spatial, and tangible.
A premium product needs to feel personal.
Samsung BESPOKE offered modular appliances and a highly personal color system. In a showroom, that value was hard to picture: customers could not see the appliance in their own kitchen, judge a finish against their cabinetry, or understand the wider connected-home story.
Turn uncertainty into confidence.
The experience focused on three questions a shopper needs answered before committing: Will it fit? Will it look right? Is the connected ecosystem worth it? I helped translate those needs into a connected in-store and digital journey.
See your kitchen before you buy.
Choice becomes a conversation.
The work made an abstract premium proposition more tangible: visualize it in context, explore a configuration, and understand how it belongs in a connected home. It is a good example of the craft I bring to product strategy—making a complex decision feel clear and desirable.